Bachelors of Business Administration
BBA Stands for Bachelor in Business Administration. Being a Best BBA College in Patna, CIMAGE Group of Institutions offers BBA Course along with Campus Placement Facility in top companies. BBA is a Under Graduate Business Management Program that empowers the students with Knowledge, Skills and Confidence to carve a niche in the business environment. If you are looking for best BBA College in Bihar that offers campus placement too then CIMAGE is the best option. Get admission in CIMAGE College Patna which is Affiliated to the Aryabhatta Knowledge University (AKU) & Patliputra University (PPU), CIMAGE BBA program imparts premium, high-quality education with a global focus. With a world-class BBA education from CIMAGE College makes your dreams turn into reality.
CIMAGE is the best option for BBA Course in Patna. It is ranked as the No.1 BBA college across Bihar that provides excellent campus placement in top companies. BBA course combining strong theoretical understanding with the practical skills needed for graduate employment, BBA at CIMAGE (affiliated to the Aryabhatta Knowledge University, UGC Recognized) assures students of a challenging and relevant degree program for the modern business world. One can get admission through entrance test. Get Admission to top college in Patna for BBA course admission and Campus Placement.
When it comes to BBA Course details, it is a Bachelor in Business Administration (BBA) is a Three Year Undergraduate Degree Course, which is divided into six semesters. Students study the subjects related to Business Management like Principles of Management, Business Mathematics & Statistics, Introduction to Operations Research, Business Economics, Financial & Management Accounting, Production & Material Management, Personnel Management & Industry Relations, Marketing Management, Marketing, Finance HRM etc. subjects in depth during BBA course at one of the top BBA College in Bihar.
For admissions into BBA course at CIMAGE College Patna, students are needed to clear the 10+2 or equivalent examination from any recognized board or school. The eligibility for BBA course admission in Patna, Bihar is atleast 50% marks in 12th exam. The age should be between 17 to 25 years. These are the eligibility criteria to get admission in top BBA college in Patna for best in class education, result and placement.
After successful completion of BBA course from one of the best BBA college in Patna, a student can start his career with an executive-level job in any reputed organization. They may also seek employment in Share Trading, Business Corporations and Industries, Print Media, and so on. Their job responsibility may be primarily associated with providing assistance to the top executives. Since the BBA course at CIMAGE College patna provides a student with basic knowledge about corporate management and skills, he/she can look for jobs in the sales and marketing department of companies as members of sales teams or as management trainees. Therefore, Any one, who is a career-oriented student and desires to enter the corporate world with honor and pride, BBA course is for most suitable option for him, through which his dreams can be turned into reality.
Being a Best BBA college in Patna, CIMAGE offers one of the most popular professional degrees that will teach you about the fundamentals of management and business. You can start your career right after getting this BBA degree, or use it as a gateway to getting into a good MBA course. Bachelor of Business Administration (BBA) has proven to be of greater benefit than many other undergraduate courses. With the increase in the number of Business Organizations / establishments, the demand of a Business Management has also increased. After successful completion of BBA course students develop Critical thinking and they inculcate integrative thinking ability too. The students understand the relevance of several things context in business. It helps them in developing social consciousness and in developing interpersonal awareness and developing the ability to work in a group. It not only improves their communication skills, business communication, written and speaking ability but develops their overall personality too, which makes them stand apart and gives them an edge over others. Career opportunities after BBA course from top BBA College in Patna, Bihar. A student can start his career with an executive level job in any reputed organization. They may also seek employments in Share Trading, Business Corporations and Industries, Print Media and so on. Their job responsibility may be primarily associated with providing assistance to the top executives. Since the BBA degree provides a student with the basic knowledge about corporate management and skills, he/she can look for jobs in the sales and marketing department of companies as members of sales teams or as management trainees. The backend work is usually handled by them. With the tremendous rise in number of Job opportunities in Education, Government, Business, Management, MNCs, NGOs, Retail Sectors, Banking, Consultancy, Finance, FMCG, Consumer Durables, IT, Advertising and Media, BBA has become a necessity. Therefore, Any one, who is a career-oriented student and desires to enter the corporate world with honor and pride, BBA course is for most suitable option for him, through which his dreams can be turned into reality.
BBA is a completely professional degree that interests students who are serious about getting into careers in business and management. If you do BBA course from Best BBA College in Bihar then there is a great future scope. Students get placed in good companies right after getting their BBA degrees from CIMAGE. Graduates from all different streams can join the MBA course, but if you are a BBA graduate, you have an edge over others. BBA is an excellent preparation for an MBA. Though there is a difference in the level, you are mostly taught the same things during BBA course, which are covered during MBA. Hence BBA gives you a firm platform for doing MBA and you find yourself well and better prepared. No doubt, updated knowledge is one of the best advantages to have, and you get this with a BBA degree. The BBA course at CIMAGE College Patna is a well-designed course that aims to teach students as much as possible in the business world. The course is also updated according to the latest trends and developments in the industry, giving students a distinct advantage with the Special Add-on Curses provided with BBA Course at CIMAGE, keeping CIMAGEian much ahead than other simple BBA Graduates. In simple words, being a top BBA college in Patna, CIMAGE can open a world of opportunities for you regarding education and professions
CIMAGE- Best BBA College in Patna | BBA Admission 2023, Ranking, Fee & Placement
CIMAGE GROUP OF INSTITUTIONS is popularly known Best BBA college in Bihar. It offers the best Teaching Pedagogy, updated add-ons that are beneficial in the industrial sector, and the highest number of campus placement facilities in BCA Courses all over Patna, Bihar. CIMAGE Group of Institutions has been awarded by ASSOCHAM and many others awards and recognitions for extraordinary contributions and achievements in the field of IT & Management education.
CIMAGE Group of Institutions has been ranked as No.1 college in Bihar, Patna. India’s leading newspaper the “Times of India” published that the CIMAGE Group of Institutions is the NO. 1 college in Bihar, Patna for the study of IT and Management. Apart from this CIMAGE College offers the greatest number of campus placements in BBA Courses in Patna, Bihar.
Definitely YES, the CIMAGE Group of Institutions provides campus placements in MNCs after BBA. CIMAGE students are who opted for BBA Courses at placed in companies like WIPRO, TCS, Big Basket, Utkarsh Small Finance Bank, India Mart, ICICI Bank, Big Basket, Accenture, Infosys, PayPal, etc.
Definitely YES, a student pursuing BBA Course gets an upper hand opportunity for government jobs. However, the specific job opportunities and qualifications required will vary depending on the country and the specific government agency you are applying to. In some cases, additional education or experience may be required. A student of the BBA Course can seek jobs in central government through SSC.
BBA Courses are the most demanded business degree. CIMAGE Group of Institutions offers BBA courses with the highest campus placement. BBA is a versatile degree that can provide graduates with a strong foundation in business and open up a wide range of career opportunities. Generally, the demand for BBA graduates is high in fields such as finance, accounting, and marketing as these are the core functions of any business.
BBA can be a good career choice for individuals who are interested in pursuing a career in the business world and have the desire to gain a broad understanding of the various functions of business and the ability to specialize in a particular field. Learning BBA Course gives students a good kickstart who wish to develop managerial skills.
The main scope of a BBA (Bachelor of Business Administration) degree is to provide students with a broad understanding of the business world, including the various functional areas of business such as marketing, finance, accounting, human resources, and operations management
Definitely YES, a student is completely eligible for opting BBA Courses even if he/she had not done his/her 12th with Mathematics. BBA Course takes three years to complete and a student can go for specializations under BBA in Marketing, Finance, HR, Logistics, IB, etc.
There are thousands of colleges in India that offer BBA courses. Hence the selection process may vary from college to college but at CIMAGE Group of Institutions, a student has to give a written test and interview both to get selected for a BBA course.
A Bachelor of Business Administration (BBA) program typically requires a high school diploma or equivalent, which includes passing 12th grade. Some universities or colleges may have specific minimum grade requirements for admission to a BBA program, but generally, a 12th pass is mandatory for eligibility for the course.
It depends on the individual’s career goals and interests. BBA (Bachelor of Business Administration) is a degree program that focuses on business management and administration, while B.COM (Bachelor of Commerce) is a degree program that focuses on commerce and finance.
Both degrees can lead to a variety of career options, but BBA may be more beneficial for those interested in management roles, while BCOM may be more beneficial for those interested in finance or accounting roles. Ultimately, it’s important to research and consider the curriculum, career opportunities, and personal goals before making a decision.
There are several career aspects of a BBA. Some of them are: –
BBA (Bachelor of Business Administration) can be a useful degree for the future as it provides students with a broad understanding of the various aspects of business and management. Graduates with a BBA degree can pursue a wide range of career opportunities in various industries such as finance, marketing, human resources, and more.
BBA Entrance Exam is generally an objective type entrance test that evaluates
• English Language
• Quantitative Aptitude,
• Reasoning Ability
• Business & General Awareness.
The percentage required for admission to a BBA program can vary depending on the institution and the country where the program is offered.
In India, the percentage required for admission to a BBA program is generally around 50-60% in 10+2 or equivalent examinations. However, some institutions may have a higher cut-off percentage.
CIMAGE Group of Institutions works for the holistic development of students. Right from infrastructure, Campus life, education, teaching pedagogy, industrial exposure, placement opportunities, etc, we focus on all of the above
CIMAGE Group of Institutions is the best college for BBA in Patna with the highest number of campus placements at good MNCs, BANKS, Corporates, and many more. What makes CIMAGE College the best and different from other colleges in BIHAR is its updated add-on courses that are provided to every student of the BBA Course. These add-ons are planned under the guidance of Industry stalwarts.
YES, you can do BBA from Patna. CIMAGE Group of Institutions provides quality education with the highest number of placements and shares a strong alumni network all over the country.
Yes, The Student Credit Card Scheme is an initiative taken by the Bihar government for financially weaker students to pursue their education after the 12th.
Yes, a student who belongs to Hindi Medium can pursue a BBA Course at CIMAGE College. For such students, CIMAGE College offers the facility of a Bridge Course at the start of the session, which helps them to develop their understanding of English, IT, Newspaper reading, management games, etc.
BBA 101: PRINCIPLES & PRACTICES OF MANAGEMENT
Concept of Management: Definition, Nature, scope, and overall view of Management, Relation with other social sciences and industry.
Evolution of Management thought:
(A) Classical Theory of Management.
(A1) Bureaucracy- Introduced by Max Weber.
(A2) Scientific Management – F.W. Taylor and his followers. (A3) Process Management – H. Fayal and others.
(B) Neoclassical Theory of Management.
(B1) Human Relations – B.E. Mayo and Roethlisberger
(B2) Behavioral Science Approach – D. McGregor, A. Maslow & others. (C) Modern Management theories: Peter Drucker.
Management Functions: Planning, Organizing, Staffing, Directing, and Controlling.
Executive Functions: Production, Marketing, Finance, Personnel.
Planning: Concept, Nature, Importance, Objectives, Policies, Procedure, Strategies, and methods of Decision Making
Organization: Definition, Theories of Organization, Forms of organization, Formal and Informal Organization, Types of Formal Organizations, Departmentation, Line and Staff Relationship, Span of Management, Authority, Responsibility, Delegation, Centralization, Decentralization, Committees.
Staffing: Selection, Recruitment, Training, Development, and, Welfare.
Directing: Leadership and Supervision, Motivation and Communication
Controlling: The Elements, Process, and, style of Control, Techniques of control. Social
Responsibility of business
• Koontz and O’Donnell – Principles of Management, Essentials of Management.
• Theo Heiman – Management Theory and Practice.
• P.F. Drucker – Management -Task and Responsibility
• P.F. Drucker – The Practice of Management
• Newman and Warren – Process of Management
• E.F.L. Beach- The Principles and Practical Management
• H.F. Merrill – Classics in Management — Preface
• Mee J.E. – Management Thought in a Dynamic Economy
• Daniel A. Wren – The Evolution of Management — Thought
• S. N. Banerjee – Principles of Management
BBA 102: MICROECONOMICS
• Demand, supply & market equilibrium, Demand ANALYSIS: Nature of demand for a product individual demand, Market demand, determinants of demand, concepts of income elasticity of demand price elasticity of demand, revenue concepts.
• Theory of consumer behavior: Marginal utility theory: indifference curve theory.
• Theory of production and costs: production with one variable input: production and optimal input proportions; two variable inputs: Theory of costs in the short run and long run.
Theory of firm and market organization: pricing under perfect competition; pricing under monopoly, pure and discriminating; pricing under monopolistic competition; pricing under oligopoly, kinked demand curve, and price leadership.
I. Samuelson, P & Nordhaus, W. (2009) Economics, 18th Edition, McGraw Hill Education.
2. Dwivedi, D.N. (2008) Managerial Economics, 7th edition, Vikas Publishing House.
l. Salvatore, D. ((2006)) Managerial Economics in a Global Economy, 6th edition, Oxford University Press.
2. Kreps, D. (2009). Microeconomics for Managers, 1st edition, Viva Books Pvt. Ltd.
3. Peterson, L. and Jain ((2006)) Managerial Economics, 4th edition, Pearson Education.
4. Colander, D, C (2008) Economics, McGraw Hill Education.
BBA 103: MACROECONOMICS
• Introduction to macroeconomics: Macro static and macro dynamics.
• National Income: Concepts, analysis and measurement through double entry, sectoral accounting and matrix approach.
• Keynesian theory of income determination: Concept of employment, determinant of macroeconomics equilibrium with aggregate demand and aggregate supply analysis.
• Consumption: Meaning, determinant and importance. Consumption function. Theories of consumption — absolute income, relative income and permanent income hypothesis.
• Theory of multiplier: Income generation process in a static and dynamic setting. Tax multiplier, foreign trade multiplier and balanced budget multiplier bankers from multiplier process, relevance of multiplier to a developing economy.
• Theory of investment: Management efficiency of capital and measures to promote investment, internal rate determination — classical, non-classical and Keynesian control.
• Inflation: Meaning, types and theories, stabilization policies monetary and fiscal policies.
1. Soga, Elrod, (2008) Macro Economics, 1st edition, Pearson Education.
2. Agarwal, ((2010)) Macroeconomics Theory and Policy, 1st edition, Pearson Education.
1. Dwivedi, D. N., ((2005)) Macro Economics, McGraw Hill Education.
2. Mishra, S. K. and Puri, V.K., ((2003)), Modern Macro-Economic Theory, Himalaya Publishing House.
3. Shapiro, E., ((2003)) Macro-Economic Analysis, McGraw Hill Education.
4. Hershey, Mark, (2009) Fundamentals of Managerial Economics, 9th edition, Cengage Learning.
BBA 104: INFORMATION TECHNOLOGY IN MANAGEMENT- 1 [OFFICE/ PRODUCTIVITY SUITES]
• Basic components of a computer system: Function units and their interrelation.
• Types of a computer system: Computer categories & classification.
• Information Technology: Introduction, New Developments, Information Systems; Software a data, Application in Business & Industry, Home, Education & Training, Entertainment & Arts, Science, Engineering and, Math.
• Communication – The Electronic Web: Network Applications: Fax, voice, Information Services, Person to person Communication, Group Communication;
• LAN: Architecture, System; Introduction to WAN; Link between Networks: Devices & Media, Protocol and dial up access.
• World Wide Web: Introduction, Web access through online services, Using a Web Browser.
• Internet and Intranet: Meaning of Internet; Difference between Internet and Intranet: Introduction to TCP/IP; Setting up an Internet, what is internet addressing, IP address; types of Internet connections, sending and reading e-mails.
• MS – Excel: Concepts of the spreadsheet, building a spreadsheet application using formulae, conditional calculations, and inbuilt functions; printing worksheets; using graph plotting capabilities spreadsheet package to display and print graphs; database management & interfacing spreadsheets with database systems; writing macros and creating customized menus with macros.
• MS – Word: Creating and editing files, basic formatting and text enhancement, block operations, printing, file management global searches & substitutions, special print features merging files with mail merge, checking spelling with spell star, index & table of contents.
• MS – PowerPoint: Creation of new slides; Slides from templates; Animation effects; Inserting objects in the slides; Creating hyperlinks; embedding audio/video files.
• Windows: What is Windows, using the programmed manager to run programmed, creating and using ICONS, using the file manager to work with directions, files and disks; customizing windows with the control panel, installing a printer and using the print manager using
windows accessories like windows write, paintbrush etc.
• Linux: Introduction; Flavors of Linux — Debian Family, Red Hat Family; Graphical Desktop Display Managers — GNOME, Unity, KDE – features, functions, customizations, default programs, software engagement. LibreOffice suite, GIMP, Inkscape, Scribus.
1. ITL, ESL, (2005) Introduction to Infotech, 1st edition, Pearson Education.
2. Goyal, Anita, (20 l 0) Computer Fundamentals, 1st Edition, Pearson Education.
1. Joseph A. Brady and Ellen F Monk, (2007) Problem-Solving Cases in Microsoft and Excel,
Fourth Annual Edition, Thomson Learning.
2. Rajaraman, V., (2009) Introduction to Information Technology, Prentice Hall of India.
BBA 105: MARKETING MANAGEMENT –1 [MARKETING & SALES]
• Marketing: Nature and scope of marketing, concepts of traditional and modern marketing, marketing environment-marketing and its environment.
• Consumer Buying Behavior: Factors affecting, purchase behavior.
• Market segmentation: Nature, basis & strategies.
• Marketing mix: Introduction & factors affecting.
• Product decisions: Product definition, new product development process, product life cycle, positioning, branding & packaging decisions.
• Pricing decision: Importance, objectives & strategies.
• Product promotion: Promotion mix & factors affecting it.
• Distribution: Channel decisions, types & factors, physical distribution system & its components.
• Marketing of services: Introducing services, characteristics, services marketing mix, successful marketing of service, mastering service quality.
1. Kotler, Armstrong, Agnihotri and Beque, (2010), Principles of Marketing- A South Asian
Perspective, 13th edition, Pearson Education.
2. Ramaswamy and Nam Kumar, S., (2009), Marketing Management Global Perspective: Indian
Context, McMillan, Delhi.
I. Saxena, Ranjan, (2008), Marketing Management, 3rd edition, McGraw Hill Education.
2. Kumar, Aran and Meenakshi, N., (2009), Marketing Management, Vikas Publishing House.
3. Russel, Winer, (2007), Marketing Management, 3rd edition, Pearson Education.
4. Kotler, Koshi Jha, (2009), Marketing Management, 13 edition, Pearson Education.
BBA 106: COMMUNICATIVE ENGLISH
Business Correspondence: Structure of a Letter, Inquiry Letter, Sales Letter, Order Letter, Complaints, Complaint Handling, Routine letter
Government Correspondence: Memo, Agenda, Minutes, Proposals.
Writing Skills: Report Writing, Composition (argumentative, explanatory, descriptive and narrative), Paragraph writing
Grammar: Sentence Structure, Idiomatic Usage of Language, Tenses, Direct & Indirect Parts of Speech, Active & Passive Voice, Vocabulary.
Selected Short Stories: Three short stories from the book, “Added Value: The Life Stories of lndian Business Leaders.” By Peter Church, Lotus Collection, New Delhi.
I. Rahul Bajaj/ Bajaj Group (Page No. 20)
2. Subhash Chandra/ Eyssel Group/Zee TV (Page No. 40)
3. NR Narayana Murthy/Infosys (Page No. 148)
Preparation for Job: Writing Applications for Jobs, Preparing Curriculum Vitae, Preparing for Interviews, Preparing for Group Discussions.
1. Added Value: The Life Stories of Indian Business Leaders; Peter Church; Roli Books.
2. Organizations – Structures, Processes and Outcomes; Richard Hall; Prentice Hall India.
3. English for the Secretary; Yvonne Hoban; Tata McGraw Hill.
4. Technical Communication: M. Raman & S. Sharma; Oxford University Press.
5. Business Communication Process and Product: M.E. Guffey; Thomson Learning.
1. Human Behavior at Work; John W New storm & Keith Davis; Tata McGraw Hill.
2. The Most Common Mistakes in English Usage; Thomas Elliot Berry, Tata McGraw Hill.
3. Business Communication: R.K. Madhukar; Vikas Publication.
• Principles of Modern Industry Division of Labour, Standardization, Scientific Management, Rationalization, Integration, Combination — Horizontal and Vertical, Factors leading to combination, Forms of Business Combination — Trusts, Cartels, Syndicates, Holding Companies.
• Forms of Business Organizations and Ownership: Sole Proprietorships, Partnerships, Joint Stock Companies, Managing Agency System, Public and Pvt. Cos. Public Management and its various functions.
• Economic Environment: Economic systems, economic planning in [India, objectives, strategies and evaluation of current five-year plan. Industrial policy and industrial licensing. New economic policies.
• Political Environment: Three political institutions- Legislature, Executive and Judiciary. Fundamental rights and Directive Principles of state policy. Rationale and extent of state intervention.
• Social environment: social responsibility of business, consumer movement & Consumer Protection Act 1986, The Environment Protection Act 1986.
• Technological environment: Impact of technology on business. Technological policy, import of technology, appropriate technology, problems in technology transfer.
• Structure of Public Enterprises in India: Public and Joint Sectors, Management of Industries
1.Robert; Lawrence, (2009) Modern Business Organization, McMillan India.
2.Tulsian, P. C. (2009) Business Organization & Management, 2nd edition, Pearson Education.
1.Basu, C. R. (2008) Business Organization and Management, McGraw Hill Education.
2.Basu, C, (2010) Business Organization and Management, 1st Edition, McGraw Hill Education.
3.Gupta, C.B., (2010) Modern Business Organization and Management, Dhan pat Rai & Sons.
4.Agarwal, N. P, Tailor, R. K., (2008) Business Organization and Management, Dhan pat Rai & Sons.
BBA 202: FINANCIAL MANAGEMENT- I [FINANCIAL ACCOUNTING)
• Accounting – Introduction, importance and scope, concepts & conventions — Introduction generally accepted accounting principles, Double Entry Framework: The accounting equation, Accounting cycle — Journals, Ledgers, Purchase Book, Sales Book, Cash Book, Petty Cash Book, Trial Balance.
• Preparation of financial statements — Profit and loss account and Balance Sheet with necessary adjustments.
• Analysis and interpretation of Financial Statement – meaning and significance.
• Tools of Financial Analysis — Ratio Analysis, Trend Analysis, Common size and Comparative Financial Statement.
• Fund Flow Statement and Cash Flow Statement
• Marginal Costing, Break-Even Analysis, Applications of Marginal Costing.
• Concept & classification: Material, labour, overhead, fixed & variable, direct & indirect, product & period costs.
• Cost volume profit analysis: Contribution, PV ratios, Break even analysis
• Conditions of boom & depression, margin of safety.
• Relevant costs & decision making: Pricing product profitability, make or buy decision.
• Standard costing and variance analysis: Material labour & overhead, reconciliation between budgeted profit and actual profit, preparation of cost-sheet.
1. Tulsian, P.C., (2009) Financial Accountancy, 2nd edition, Pearson Education.
2. Maheshwari, S.N. and Maheshwari, S.K. (2009) An Introduction to Accountancy, Eighth Edition, Vikas Publishing House.
1. Bhattacharyya, Ashish K., (20I0) Essentials of Financial Accounting, Prentice Hall of India.
2. Rajasekar, (20I0), Financial Accounting, 1st edition, Pearson Education.
3. Bhattacharya, S.K. and Dearden, J., (2003) Accounting for Manager — Text and Cases, 3rd Edition, Vikas Publishing House.
4. Gautier, M.W.E. and under down, B. (2010). Accounting Theory and Practice, Pearson Education.
BBA 203: HUMAN RESOURCE MANAGEMENT- I [ORGANIZATIONAL BEHAVIOR]
• Organizational Behavior – What managers do, definition of OB, field of OB, contributing discipline to OB, models of OB, challenges and opportunities for OB.
• Foundations of Individual behavior – meaning, biographical characteristics, ability, and learning Values, Attitudes and Job satisfaction
• Personality, Emotion and Emotional Intelligence
• Perception- Process & principles, Nature & importance, sensation vs perception, Perceptual selectivity, organization, errors and social perception
• Motivation – Concept, Theories of Maslow, Herzberg, McClelland, Porter & Lawler Model, Application of Motivation concept.
• Foundations of Group Behavior- types, theories, Group formation, development and structure, group processes, group decision- making techniques, work teams.
• Interpersonal Skill – Transactional analysis, Life Positions, Johari Window, games and strokes, body language
• Leadership: Concept, theories, models, Styles and their application.
• Communication Process-Types, processes and reaction patterns
• Power and politics in organization
• Conflict Management, Stress Management
• Organizational Culture
1. Robbins, S.P. and Sanghi, S., (2009), Organizational Behavior; 13th edition, Pearson Education.
2. Singh, Kavita, (2010), Organizational Behavior: Text and Cases, 1st edition, Pearson Education.
1.Luthans, Fred, (2008), Organizational Behavior, 11th Edition, McGraw Hill Education.
2.Mirza, S., (2003), Organizational Behavior, Ist Edition, McGraw Hill Education.
3.McShane, Steven, Von, Glinow and Sharma, Radha, (2008), Organizational Behavior, 4th
Edition, McGraw Hill Education.
4.Kinicki, Angelo and Kreitner, Robert, ((2005)), Organizational Behavior, 2nd Edition, McGraw Hill Education.
BBA 204: BUSINESS MATHEMATICS & STATISTICS — 1 [MATHEMATICAL ECONOMICS]
• Set theory, linear and quadratic equation. Permutations and combinations.
• Binomial theory, arithmetic and geometric progressions, functions, limitations and continuity, differential calculus, maxima and minima; (excluding trigonometric functions).
• Integral calculus — Integration by parts, by substitution, by partial fractions and its applications to business (excluding trigonometric functions).
• Matrix: Algebra of Matrices, simultaneous equations, gauss limitation methods and their application to business.
1. Vohra, N.D., (2009) Quantitative Techniques in Management, 4th edition, McGraw Hill Education.
2. Vishwanathan, P.K., (2008) Business Statistics and Applied Orientation, 1st edition, Pearson
1. Rajagopalan, S. and Sattanathan, R., (2009) Business Statistics & Operations Research, 2ndEdition, McGraw Hill Education.
2. Sharma, J.K., (2009) Operations Research: Problems & Solutions, 2nd edition, Macmillan India Ltd.
3. Taha, Hamdy, (2008) Operations Research: An Introduction, 8th edition, Pearson Education.
4. Render, Barry, Stair, R.M., Hanna, M.E., and Badri, (2009) Quantitative Analysis for Management, l 0th edition, Pearson Education.
BBA 205: INFORMATION TECHNOLOGY IN MANAGEMENT- 2 [MANAGEMENT INFORMATION SYSTEM]
• Introduction: Definition & Significance, Evolution, MIS Support for Programmed and
Non-Programmed Decision Making, Model of Decision Making.
• Structure of MIS: Based on Management Activity & Organizational Function, Conceptual & Physical Structure of M1S.
• Systems Concept: Definition of a System, Types of Systems, Sub-System, and Systems Concepts & Organization.
• Information Concept: Definition of information, Information Presentation, Quality of Information.
• Decision Support Systems: Characteristics of DSS, Decision Support & Structure of Decision Making. Decision Support & Repetitiveness of Decisions. Classes of DSS, DSS Users, GDSS, Characteristics of GOSS.
• Organization & Information Systems: Relationship, Salient Feature of Organization, Effect of organization on Information Systems and Vice Versa.
• Advanced Information Systems: Knowledge Work Systems, Executive Support Systems, Expert Systems Artificial intelligence.
• ERP: An Introduction, Application Examples of Information Systems.
1. Elmasri and Navathe, (2009), Fundamentals of Database Systems, 5th edition, Pearson Education.
2. ITL Education Ltd., (2010), Introduction to Database System, Pearson Education.
1. Ramakrishnan, R. and Gehrke, J. (2007), Database Management Systems, 3rd edition, McGraw-Hill Education.
2. Kanan, A. and Date, C. J., (2006), An Introduction to Database System, Vol. I & Vol. II, 8th edition, Addison Wesley Publishing Company.
3. Singh. S. L., (2008), Database System Concept and Application, 2nd edition, Pearson Education.
4. Atul, Kahate, (2006), Introduction to Database Management System, 1st edition Pearson Education.
BBA 206: BUSINESS ENGLISH
Section I: Grammar
Expressing in Style; Words often confused; One-word substitution; Phrases; Idioms.
Section II: Advanced Reading
Paraphrasing; Interpreting visual information: Tables, Graphs, Charts; Speed Reading. Comprehension and Analysis of the book, “Who Moved My Cheese.”
Section III: Effective Writing
Business Correspondences: Fax, Email; Taking Notes; Making Inquiries; Placing Orders; Asking & Giving Information; Registering Complaints; Handling Complaints; Drafting Notices; Job Applications; Expository Composition; Argumentative Composition; Techniques of Argument; Logical Presentation; Descriptive Composition; Narrative Composition; Summary Writing, Proposal; Abstract, Agenda, Minutes.
Section IV: Speaking
Business Etiquettes; Impromptu Speech; Debate; Role Play; Presentations.
Section V: Listening
Business-related Conversation Exercises.
1. Spencer Johnson; Who Moved My Cheese; Vermilion; (2009).
2. Balasubramanian, T., A Textbook of English Phonetics for Indian Students; Macmillan India, Delhi (1998).
3. McLaren, Stephen., Writing Essays and Report: A Student’s Guide; Viva Books, New Delhi
4. Burton Roberts, N., Analyzing Sentences; Longman, London (1986).
5. Welker, H. And Hagemann, L., A Modern Course in English Syntax; Croom Helm, London (1985).
BBA 207 – Lab: 204
BBA 301: MARKETING MANAGEMENT-2 [CONSUM ER BEHAVIOR]
• Consumer Behavior: Nature & Application.
• Consumer as an individual
• Consumer needs & Motivations.
• Influence of personality, psychographics & attitude on consumer behavior.
• Consumer as a perceiver & learner.
• Individual differences in behavior personality, values, lifestyle.
• Consumer behavior & external influences
• Group dynamic & consumer reference groups
• Social class & Status.
• Culture & ethical values.
• Family & household influences.
• Situational influences.
1. Still. K.R., Cundiff. E.W & Govoni. N.A.P “Sales Management — Decision Strategies and Cases., 5th Ed ((2009) Impression), Pearson Education.
2. Tanner Jr., JF., Honeycutt Jr., E.D. and Erffmeyer, R.C. (2009) Sales Management, Pearson Education, New Delhi
1. Donaldson Bill (2007) Sales Management, Principles, Process and Practice Palgrave Macmillan.
2. Havaldar. K.K. & Cavale V.M (2007) Sales and Distribution Management – Text & Cases, Tata Mc Graw Hill Publishing Company, New Delhi.
3. Jobber, David and Lancaster, Geoffrey, (2006), Selling and Sales Management, 7th Edition, Pearson Education, New Delhi
4. Ingram, LaForge, Avila., Schwenker Jr, Williams (2007), Sales Management-Analysis and Decision Making. Thomson South — Western.
BBA 302: FINANCIAL MANAGEMENT –2 [MANAGERIAL ACCOUNTING)
• Scope of Financial Management, Traditional Approach, Modern approach, Investment Decision, Financing Decision, Dividend decision, Objectives of Financial management, Profit Maximization vs Wealth Maximization.
• Capital Budgeting-Meaning, importance and various techniques-accounting rate of return, pay back method, net present value, net terminal value, internal rate of return, profitability index method.
• Measurement of cost of capital: cost of debt, cost of preference shares, costs of equity shares, calculation of overall cost of capital based on Historical and Market Weights.
• Operating and Financial Leverage, Capital Structure Decision. NI approach, NOI approach, MM approach, Traditional approach.
• Working Capital Management-Definition, importance, factors affecting working capital. Sources of raising working capital finance.
I. Khan M.Y, Jain P.K., (2010), Financial Management, 3rd edition, McGraw Hill Education.
2. Maheshwari S.N., (2009), Financial Management- Principles and Practice, 9th Edition Sultan Chand & Sons.
I. Kapii, Sheeba, (20 I 0), Financial Management, Ist edition, Pearson Education.
2. Burk Demazo, (2010), Financial Management, Pearson Education.
3. Ross, Stephen, Wester field, R., and Jaffe, J., (2004), Corporate Finance, 7th Edition, McGraw Hill Education.
4. Pandey I. M., (2007), Financial Management, Vikas Publishing House.
BBA 303: HUMAN RESOURCE MANAGEMENT- 2
• Introduction: Meaning, scope, objectives and importance of Human Resource Management, Personnel Management, its functions, policies & roles. Organizing the Human Resource Management department in the organization. Human Resource Management practices in India.
• HR audit
• Human Resource Planning: Definition, objectives, process and importance, job analysis, description, specification, Recruitment, selection, placement and induction process.
• Personnel Development Program: Employee training, executive development and career planning & development, performance appraisal.
• Job Compensation: Job evaluation, wage & salary administration, incentive plans & fringe benefits, variable compensation individual & group.
• Promotions, demotions, transfers, separation, absenteeism & turnover.
• Quality of work life & quality circles, job satisfaction and morale. Social security, health and safety, employee welfare.
• Counseling for effective Human Resource Development.
• Human Relations: definition, objectives & approaches to human relations, employee grievances and discipline, participation & empowerment, Introduction to collective bargaining.
1. Aswat Appa, K., (2010), Human Resource Management, McGraw Hill Education.
2. DeCenzo, D. A. and Robbins, S.P. (2007), Fundamentals of Human Resource Management, 9th edition, John Wiley.
1. Durai, Praveen, (2010), Human Resource Management, Pearson Education.
2. Monappa, A. and Saiyadain, M., ((2001)), Personnel Management, McGraw-Hill Education.
3. Dessler, Gary, ((2004)) Human Resource Management, Pearson Education.
4. Jyothi, P. and Venkatesh, D.N, (2006), Human Resource Management, Oxford Higher Education.
BBA 304: BUSINESS MATHEMATICS & STATISTICS -2 [MATHEMATICAL STATISTICS]
• Data Analysis: collection and presentation of business data, Measure of Central Tendency
• Measures of Dispersion: Range Quartile Deviation, Mean Deviation, and Standard Deviation
• Measures of Variations Skewness and Kurtosis
• Correlation Analysis: Rank Method & Karl Pearson’s Coefficient of Correlation and Properties of Correlation.
• Regression Analysis: Fitting of a Regression Line and Interpretation of Results, Properties of Regression Coefficients and Relationship between Regression and Correlation
• Theory of Probability: Law, Conditional Probability, Bayes’ Theorem & Probability
• Forecasting: Techniques, Exponential smoothing & Regression
• Theoretical Distributions: Binomial, Poisson, and Normal Distribution
• Theory of Estimation
1. Trivedi, ((2010)), Business Mathematics, 1st edition, Pearson Education.
2. Bhardwaj, R.S. (2000). Mathematics for Economics and Business, Excel Books.
1. Raghava Chari, M, ((2004)), Mathematics for Management, McGraw Hill Education.
2. Cleaves, Cheryl, and Hobbs, Margie, (2008) Business Math, 7th Edition, Prentice Hall.
3. Tuttle, Michael, D., (2008) Practical Business Math: An Applications Approach, 8th Edition, Prentice Hall.
4. Khan, Shadab, (2008) A Text Book of Business Mathematics, Anmol Publications.
BBA 305: CORPORATE COMMUNICATION
Different types of Media Vehicles; Broadcast; Electronic, Print, Outdoor, and Non-conventional.
Promotional Mix: l. Advertising: History; Types; Marketing Mix; Objectives; DAGMAR; Budget; Positioning; Ethics; 2. Sales promotion: Introduction, Types, Tools, Ethics, Case Studies; 3. Direct Marketing: Tools: Writing of mailers; 4. Public Relationship: Introduction; Tools; Event Management; 5. Personal Selling : Introduction; Steps.
1. Advertising: Belch & Belch.
2. Advertising: Zeigler
3. Promotion: Burnette.
4. Marketing: Chu Nawala.
5. Marketing Management: Philip Kotler
BBA 306 [A]: BUSINESS TAXATION
Income Tax Aet-1961. (Meaning, Concepts and Definitions)
Income, Person, Assesses, Assessment year, Previous year, Agricultural Income, Exempted Income, Residential Status of an Assesses, Fringe benefit Tax, Tax deducted at Source, Capital and Revenue Income and expenditure.
Computation of Taxable Income under the different head’s oncome.
a) Profits and Gains: Definitions, Deductions expressly allowed and Business and professions disallowed (Theory and Problems).
b) Capital Gains: Chargeability-definitions-Cost improvement short term and long-term capital
gains-deductions (Theory only).
c) Income from other sources: Chargeability-deductions-Amounts not deductible (Theory only).
Tax Planning with Reference to Financial Management Decisions.
I. Capital Structure; 2. Dividend Policy including Section 194; 3. Inter-Corporate Dividend; 4. Bonus Shares – Equity and Preference Shareholders.
Tax deducted at source-Return of Income-Advance payment of Tax- methods of payment of tax Forms of Returns-Refund of Tax. (Theory). Central Sales Tax Act 1956 — Introduction; VAT, Registration of Dealers, Levy and Collection of Tax and Penalties. Service Tax (Finance Act 1994).
Income Tax Authorities:
Organization structure of Income Tax Authorities /Administrative and Judicial Originations) Central Board of Direct Tax (Functions and powers of various Income Tax Authorities).
I. Indian Income Tax Act; Vinod Singhania.
2. Students guide to Income Tax; Dr. Vinod Singhania.
3. Income Tax, Ahuja and Gupta; Bharat Prakashan.
4. Indian Income Tax Act; H.C. Malhotra.
5. Income Tax Act; R.N. Lakhotia.
6. Income Tax and Central Sales tax Law and Practice; 30th edition; Lal, B.B., (2009), Pearson Education.
I. Ahuja, Girish and Gupta, Ravi; Systematic Approach to Income Tax, Latest Edition, Bharat Law House.
2. Datey, V.S.; Indirect Taxes – Law and Practice, latest edition, Taxman Publications.
3. Government of lndia, Bare Acts (Income Tax, Service Tax, Excise and Customs).
BBA306 [B]: PSYCHOLOGY
Introduction: Definition, Scope, Methods and Branches of Psychology (with special reference to Industrial/Organizational Psychology). Major Viewpoints – Behavioristic approach, Gestalt school, Psychoanalytic school (Freud).
Sensation, Attention and Perception: Attributes and classification of sensation; Attention-Determinants, shift, fluctuations, distraction; Perception — Definition, determinants.
Learning Process: Factors of Learning, Theories – Connectionism, Classical and Operant Conditioning, Programmed Learning.
Memory: Encoding, Storage, Retrieval; STM, LTM, Other types. Forgetting – its causes. Emotion: Reaction (types), Physiological basis. Intelligence: Definition, Concept of IQ, Emotional Intelligence. Personality: Definition, Types, Traits, Tests.
1. Atkinson, R.L., et al: Introduction to Psychology, Harcourt Brace Jovanovich.
2. Baron, R.A: Psychology: The Essential Science, Allyn and Bacon.
1. Morgan, C.T., et: Introduction to Psychology; McGraw Hill.
2. Munn, N.L., et al: Introduction to Psychology; Oxford, TBH Publishing.
3. Woodworth, R.S., & Schlosberg, H: Experimental Psychology, Oxford & IBH Publishing.
BBA 401: STRATEGIC MANAGEMENT
• Definition, nature, scope, and importance of strategy; and strategic management (Business policy). Strategic decision-making. Process of strategic management and levels at which strategy operates. Role of strategists.
• Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives.
• Environmental Appraisal: Concept of environment, components of environment (Economic, legal, social, political and technological). Environmental scanning techniques
• ETOP, QUEST and SWOT (TOWS).
•Corporate level strategies: Stability, Expansion, Retrenchment and Combination strategies. Corporate restructuring. Concept of Synergy.
• Business level strategies: Porter’s framework of competitive strategies; Conditions, risks and benefits of Cost leadership, Differentiation and Focus strategies. Location and timing tactics. Concept, Importance, Building and use of Core Competence.
• Strategic Analysis and choice: Corporate level analysis (BCG, GE Nine-cell, Hofer’s product market evolution and Shell Directional policy Matrix). Industry level analysis; Porter’s five forces model. Qualitative factors in strategic choice.
• Strategic control and operational Control. Organizational systems and Techniques of strategic evaluation.
1. Kazmi, Azhar, (2008), Strategic Management and Business Policy, 3rd Edition, McGraw Hill Education.
2. Ghosh, P. K., (2006), Strategic Planning and Management, 8th Edition, Sultan Chand & Sons, New Delhi.
1. Walker, Gordon, (2005), Modern Competitive Strategy, 1st Edition, McGraw Hill Education.
2. Weelen, (2009), Concepts in Strategic Management and Business Policy, 12th edition, Pearson Education.
3. Fred, David, (2008), Strategic Management: Concepts and Cases, 12th Edition, Prentice hall of lndia
4. Appar Rao C, (2008), Strategy Management and Business Policy, Excel Book.
BBA 402: PRODUCTION AND OPERATIONS MANAGEMENT
• Operations Management – Concepts; Functions, introduction, nature and scope, strategic issues- impact of quality, cost, flexibility and efficiency
• Product Design & Development – Product Design and its Characteristics; Product Development Process (Technical); Product Development Techniques.
• Process Selection – Project, Job, Batch, Mass & Process types of Production Systems;
• Product – Process Mix
• Facility Location & Layout – importance; Factors in Location Analysis; Location Analysis (Techniques; Basic Types of Layouts, mode of processing- job shop or process layout- flow line or product layout, Hybrid layout, Cellular manufacturing, line balancing, material handling
• Capacity Planning – Concepts; Factors Affective Capacity. Planning, capacity Planning Decisions.
• Production Planning & Control (PPC) – Concepts, Objectives; Functions
• Materials Management – Concepts, Objectives, supply chain, MRP-I and MRP-II, inventory control models Functions
• Quality Management – Quality Concepts, Difference Between Inspection, Quality Control, Quality Assurances, Total Quality Management-Quality function deployment-monitoring performance for quality and improvement- Kaizen, incremental vs. break through improvement, QM tools, ISO 9000, Just-in- time(JIT) philosophy, Kan ban production system, world class manufacturing, TPM; Control Charts; acceptance Sampling
I. Muehlemann, (2008), Production and Operations Management, 6th edition, Pearson Education.
2. Mahadevan, (2010), Operations Management, Theory and Practical, Pearson Education.
I. Kachru, Upender, (2006), Production and Operation Management, Excel Books.
2. Chary, S.N and Paneer Selvam R., (2009), Production and Operations Management, McGraw Hill Education.
3. Stevenson, W. J, (2007), Operations Management, 9th Edition, McGraw Hill Education.
4. Gaither, Norman and Frazier, G., (2004), Operations Management, 9th Edition, Cengage Learning.
BBA 403: OPERATIONS RESEAR CH AND LOGISTICS
• Introduction to OR Managerial Decision Making and OR. OR Models: Principles and Types.
• Linear Programming: Problem Formulation, Graphical & Simplex Method, Duality, and Sensitivity Analysis
• Transportation Models, Transshipment Problem, Traveling Salesman Problem, Assignment Models.
• Game Theory –Two-person zero sum gaine, Pure strategy, mixed strategy & saddle point, rules of dominance, Solution of special kind of games
• Decision Theory – Maximax, maximin, minimax regret criterion, Laplace criterion etc.
• Waiting line models – Components and operating characteristics of Queuing system and channel configurations
• Introduction, concepts & significance, functions.
• Physical distribution, transportation, inventory control, ware housing, packaging, material handling, order processing, location analysis.
• Logistic Cost: Inventory, warehousing, production cost, channels, communication, transportation, material handling, packaging, customer service.
• Logistic information systems: Need, components and design.
• Transportation modes, made choice, inter transport, containerization, routing, logistic organization.
1. Vohra, N.D., (2009) Quantitative Techniques in Management, 4th edition, McGraw Hill
2. Vishwanathan, P.K.,(2008) Business Statistics and Applied Orientation, Ist edition, Pearson Education.
I. Rajagopalan, S. and Sattanathan, R., (2009) Business Statistics & Operations Research, 2nd Edition, McGraw Hill Education.
2. Sharma, J.K., (2009) Operations Research: Problems & Solutions, 2nd edition, Macmillan India Ltd.
3. Taha, Hamdy, (2008) Operations Research: An Introduction, 8th edition, Pearson Education.
BBA 404: PROJECT & EVENT MANAGEMENT
• Project: Definition, characteristics, importance, types, steps in identification of projects, project life-cycle.
• Project management: meaning and scope.
• Technical appraisal, Environmental appraisal, Managerial appraisal.
• Economic & market appraisal including market survey for forecasting future demand and sales.
• Financial appraisal: project cost estimation & working capital requirements, sources of funds, appropriate composition of funds (capital budgeting), preparation of projected financial statements viz. Projected balance sheet, projected income statement, projected funds & cash flow statements. Preparation of detailed project report.
• Need & techniques for ranking of projects: payback method, accounting rate of return, internal rate of return, net present value method, net terminal value method, multiple internal rate of return.
1. Pinto, (2009), Project Management, Ist Edition, Pearson Education.
2. Maheshwari, S.N., (2009), Management Accounting & Financial Control, 14th edition, Sultan Chand & Sons.
I. Chandra, Prasanna, (2009), Projects: Planning, Analysis, Financing, Implementation and Review, 7th edition, McGraw Hill Education.
2. Choudhury, S, (2007). Project Management, 1st Edition, Tata Mc Graw Hill Publishing Company.
3. Bhavesh, M. Patel (2009). Project Management: Strategic Financial Planning Evaluation and Control, Vikas Publishing House Pvt. Ltd.
4. Panneerselvam, R., and Senthil Kumar, P, (2007), Project Management, Prentice Hall of India.
BBA 405: SOCIAL & MARKETING RESEARCH METHODS
Indian Society: Social Stratification: Caste System, Class System, Communities, Ethnic Groups, Religions, Weaker Sections and Minorities, Constitutional Provisions for Scheduled Castes, Scheduled Tribes and other Backward Classes.
Socio-Economic Problems: Poverty, Illiteracy, Unemployment, Housing, Child Labour, Migration, Occupational Diseases, Insurgency, Terrorism, Crime, Project Affected People, Social Destitution, Beggary, Aged Population, Juvenile Delinquency, Problems in Family Life.
Indian Culture: Features, Characteristics and Diversity. Differences with Western Culture, Human Values, Values in Work Life, Value Crisis in Contemporary Indian Society.
Research Methods: Terminology: Data and Information, Validity and Reliability, Deduction and Induction, Quantitative and Quantitative Methods. Research Project: Choice of Topic, Writing a Research Proposal -Objective, Hypothesis, Methodology, Timeframe. Research Design: Exploratory, Descriptive and Experimental design.
Research Methods: Interview Method, Observational Method, Questionnaires, Case Studies, Action Research, Documentary Sources. Survey Methods: Survey Design – Sampling, Qualitative Data, Quantitative Data, Scaling Techniques: Concepts, Types, rating scales & ranking scales.
Data Analysis: Types of Research Data; Frequency Distributions, Bar Charts, Histograms, Pareto Charts.
Statistical Tools of Data Analysis — Mean, Median, Mode, Correlation, Regression, Tests of significance based on T, F & Z Distribution and Chi- Square test, Basic Concepts of Discriminant Analysis, Factor Analysis, Cluster Analysis and Conjoint Analysis. Marketing Research Applications.
Report Writing: Formatting, Title Page, Abstract, Body, Introduction, Methods, Sample, Measures, Design, Results, Conclusions, References, Tables, Figures, Appendices. Presentation of Report: Skills and Methods.
1. Andre Beteille: Society and Politics in India, Oxford University Press.
1. Taylor, Bill, Sinha, G and Ghoshal, Taposh: Research Methodology, Prentice Hall of lndia.
2. Beri, GC.: Marketing Research: Research Design, 4th Edition, McGraw Hill Education.
1. R. Thapar (Ed.): Tribe, Caste, and Religion in India; Macmillan.
2. Sadhu, A.N. & Singh, A: Research Methodology for Social Sciences, Sterling.
BBA 406 [A]: ENTREPRENEURSHIP DEVELOPMENT PROGRAMME
• Definition of entrepreneurship – A conceptual model of entrepreneurship – Views of Schumpeter, Walker and Drucker – Entrepreneurship culture – trail of a true entrepreneur.
• Entrepreneur & Manager.
• Entrepreneurial Motivation – Motivation factors – entrepreneurial ambitions Compelling factors – Facilitating factors – The Achievement Motivation Theory – The Kakinada Experiment Establishing idea – Source of ideas, idea processing – selection of idea-input requirement, personnel finance, information and intelligences – Role of industrial fairs. Start your own business or buy an existing one: Advantages and disadvantages. Evaluating the existing business.
• Policy Incentive for entrepreneurial growth small scale Industrial Policy-Meaning of incentives and subsidies. Need for incentives and subsidies – Institutions assisting entrepreneurs – Role of District Industry Centers.
• Definition of small business – The benefits & opportunities of small business ownership • The potential drawbacks of entrepreneurship. Strategic Planning for small business – steps in Strategic Planning.
• Steps for starting a small industry – Selection of product form of ownership, Preparation of project report, Registration as SSI, Power connection obtaining license compliance under Factories Act, Arrangement of finances, Presentation of Project Report.
1. Hisrich, Robert and Peters, Michael, (2002), Entrepreneurship, 5th Edition, McGraw Hill Education.
2. Charantimani, (2006), Entrepreneurship Development and Small Business Enterprise, 1st edition, Pearson Education.
1. Chandra, Ravi, (2003), Entrepreneurial Success: A Psychological Study, Sterling Publication Pvt. Ltd., New Delhi.
2. Balaraju, Theduri, (2004), Entrepreneurship Development: An Analytical Study, Akansha Publishing House, New Delhi.
3. David, Otes, (2004), A Guide to Entrepreneurship, Jaico Books Publishing House, Delhi.
4. Kaulgud, Aruna, (2003), Entrepreneurship Management, Vikas Publishing House, Delhi.
BBA 406 [B]: BUSINESS ETHICS, CORPORATE GOVERNANCE, AND SOCIAL WORK
Ethics in Business: Concept of Business Ethics. Corporate Code of Ethics: Environment, Accountability, Responsibility, Leadership, Diversity, Discrimination. Principles and Theories of Business Ethics: Principles of Business,: ethics, Characteristics of Ethical Organization, Theories Business Ethics, Globalization and Business Ethics, Stakeholder’s Protection, Corporate
Governance and Business Ethics.
Corporate Governance: Conceptual framework of Corporate Governance, Insider Trading, Rating
Agencies, Whistle Blowing, Corporate Governance Reforms, Initiatives in India including clause 49.
Major Corporate Scandals: Junk Bond Scam (USA), Bank of Credit and Commerce International (UK), Maxwell Communication Corporation and Mirror Group Newspapers (UK), Enron (USA), WorldCom(USA), Tyco (USA), Andersen Worldwide (USA), Kirch Media (Germany), Vivendi (France), Parmalat (Italy) and Satyam Computer Services Ltd (India).
Corporate Social Responsibility: Arguments for and Against; Strategic Planning and Corporate Social Responsibility; Corporate Philanthropy, Meaning of CSR, CSR and CR, CSR and Corporate Sustainability, CSR and Business Ethics, CSR and Corporate Governance, Environmental Aspect of CSR, CSR Models, Drivers of CSR, ISO 26000.
Social Work: Concept, Definition, Objectives and Functions of Social Work, and Methods of Social Work. Values and Principles: Religious, Political and Utilitarian values, Code of professional ethics, Generic principles of social work.
Social Work Practice in India: Concepts: Social work, social welfare, Social service, Social services, Social development, Social change, Social action, Human rights, Social exclusion (marginalization, exploitation, oppression), Empowerment.
Social Movements: Dalit movements, Tribal movements, Peasants movements, Working class movements, Naxalite movements, Women’s movements, Environment and Ecological movements, Movements of project affected persons.
1. J.P. Sharma Corporate Governance, Business Ethics & CSR, Anne Books Pvt. Ltd., New Delhi.
2. Batra, Nitin (2004) Dynamics of Social Work in India, Jaipur: Raj Publishing House.
3. Bradford, W. Seaford, Charles, R. Horejsi, Gloria A.; (Fourth Edition: 1997); Techniques and Guidelines for Social Work, London; Allyn and Bacon, A Viacom Company
1. Wadia, A. R. (Ed.) (1961) History and Philosophy of Social Work in India; Bombay; Allied Publishers Private Ltd.
2. Bob Tricker, Corporate Governance – Principles, Policies, and Practice, OUP, New Delhi.
3. Daniel Albuquerque, Business Ethics, Principles and Practices (Indian Edition), OUP.
BBA 501: RETAIL MANAGEMENT
Introduction to Retailing: An Overview: Definition and scope- Retailer- Evolution of retailing industry – Factors behind the change of Indian Retailing industry- Economic growth Retailers’ role in distribution channels-benefits of retailing- Retailing Environment- The legal Environment Economic Environment, technological Environment, competitive environment.
Retail institutions: Theories of institutional change: wheel of retailing, dialectic process, retail according, natural selection. Classification of retailers: Store based and non-store-based retailers. Understanding the Retail Customer: The Market Structure: structure of buying population and their behavior. Population Analysis. Demographic Analysis. Geographic Analysis.
Merchandise Assortment Planning: Organizing the buying process by categories: Category Management process, The Buying Organization, Assortment planning process: Need for trade-off between variety, assortment and product availability, Assortment plan, Product mix trends: Shotgun merchandising, Rifle merchandising. Purchasing Systems. Merchandise Purchasing.
Merchandise Pricing. Retail promotion mix.
Store management: Store management, Role of Store managers, Retail Personnel Management Process, legal and ethical issues in managing store personnel, cost controls, reducing inventory shrinkage, detecting and preventing shoplifting. Store layout, design and visual merchandise.
Customer service. Retail selling. Contemporary Issues in Retailing: Ethical and Legal issues in retailing. Careers in retailing.
1. Butchev, Mc Aneity _ Fundamentals of Retailing.
2. Dorothy, S. Rogers, L Merei, T . Grassi- Retailing: New perspectives.
1. Diamond Allen, Fashion – Retailing
2. Diamond, Jay & Gerald Pinta! – Retailing.
3. Levy, Michael & Barton A Weitz – Retailing Management.
4. Suja Nair- Retail Management.
BBA 502: INDIAN FINANCIAL SYSTEM
• Financial system in India: RBI and financial system, money market, characteristics, instruments, role of DFID, introduction to capital market, its role, significance.
• History of stock exchanges, regulations of stock exchanges, licensed dealer, online trading concept, qualification for membership, functions of stock exchanges, regulations on trading, measures to promote healthy stock markets.
• Structure of Indian Financial markets; Major players in the capital market — NSE, OTCEL, Regional Exchanges; Role of Broker, merchant banker, underwriter, depository
• Types of instruments in the Indian Market- Equity, Preference Shares, Debentures, Bonds, Warrants, Options, Convertible securities, Fixed deposits, Derivatives, Debt Securitization, Commercial Paper, Euro Issue etc.
• Regulations of the capital market in India; Securities and contracts Regulation Act; SEBI
• Evolution of Merchant Banking, scope, functions and its role in Indian context. SEBI Guidelines for Merchant Bankers.
• SEBI Guidelines on Issue Management, Pre-Issue & Post Issue work; Designing & pricing of Instruments preparing for public issues
l. MY Kahn (2004); Indian Financial System: Theory and Practice, 4th Edition; Tata McGraw Hill.
1. Sundaram and Varshney, (2004); Banking Theory, Law, and Practice, ]3rd Edition; Sultan Chand and Sons Publisher.
BBA 503: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
I. Investment management: objective, investment opportunities, and philosophy of individual & institutional investors.
2. Fundamental analysis: concept and significance of economic analysis, industry analysis: introduction, need for industry analysis, alternative classification of industry, industry life cycle analysis, economic factors & industry analysis, SWOT analysis for industries.
1. Company analysis: nature and style of management, key role of financial analysis, ratio analysis.
2. Technical analysis: different techniques of analysis, Dow Theory, volume indicators, market sentiment indicators, confidence indicators, points & figure charting, bar charting.
3. Efficient market theory random walk: weak form, semi-strong, strong form of market.
4. Empirical tests. Comparison of random walk, technical & fundamental analysis.
1. Portfolio analysis selection: portfolio theory, return portfolio risk, efficient set of portfolios,
optimum portfolio, capital asset pricing theory (CAPM), capital market line, security market line, corporate or folio management in India, portfolio revision techniques, constant value & constant ration plan, formula plan, dollar cost averaging.
2. Options & futures: concept of derivatives, option trading, option contracts settlement, pricing of option futures, concept of futures, characteristics of future contract, its types, difference between future, options, forwards & badla contracts.
3. Introduction to Investments.
4. Portfolios of risky securities.
5. Efficient frontier.
6. Sharpe’s Single index model: Capital assets pricing model.
1. Investment Analysis and Portfolio management — Prasanna Chandra – TMH – 2nd Edition, 2005.
2. Investments — Zvi Bodie, & Mohanty – TMH – 6th Edition, 2005.
3. Investment Management- VK Bhalla- S.Chand & Co.
4. Security Analysis & Portfolio Management, S.Bhat, Excel Books.
1. Investment Analysis & Portfolio Management — Reilly – 8/e -Thamson / Cengage Learning.
2. Security Analysis & Portfolio Management — Fisher and Jordan, 6/e, Pearson, PHI.
3. Investment science – David G. Luenberger. Oxford.
BBA 504: E-COMME RCE
• Introduction: E-Business & E-Commerce.
• Fundamentals: E-Commerce: E-Business Infrastructure; E-Environment.
• Internet, Intranet, World Wide Web: Introduction; Gopher, FTP, Telnet, HTTP, Network Protocols; Internet facilities through www.
• E-Business Strategy: Supply Chain Management; E-Procurement.
• Case Studies: Online Gambling; Music Industry; Amazon.com & Flipkart.com.
• E-Marketing: Customer Relationship Management; Change Management.
1. E-Business and E-Commerce Management: Strategy: Implementation and Practice; Chaffey, Dave; (2009); 4th Edition; ISBN 978-0-273-71960-1.
2. E-Commerce: Business, Technology, Society, Case Book Update; 2005, 2/E; Kenneth C. Laudon, & Carol Guercio Traver; ISBN: 0-321-26937-3 949.
1. Applying E-commerce in Business; Tassabehji Rana; (2003) Sage Publications
2.Web 2.0: A Strategy Guide; Shuen, A; (2008); Cambridge, O’Reilly.
3.The Google Story; Vise, David A.; (2006); London, Pan.
4.Business @ the Speed of Thought; Gates, Bill; (2000); Penguin.
BBA505: OJT [ON-THE-JOB-TRAINING]
[4 WEEKS INTERNSHIP IN AN INDUSTRY]
BBA 601: SERVICES MARKETING
• Growth of service sector economy, Service Characteristics, Service Classification, Service product, Traditional 4 P’s of marketing and extended Marketing mix, Service Marketing Triangle, Service Marketing Mix, Quality Gaps Model.
• Consumer Behavior in Services, Customer Expectation of Service, Customer Perception of
Service. Understanding Customer expectation and Perception through Marketing Research.
• Relationship Marketing – Concept, Benefits and Strategies.
• Service recovery.
• Service Development and Design: New Service Types, Supplementary Services, Developing Positioning Strategy, Positioning Maps
• Services cape Types, Services cape effects. on behavior
• Importance and Strategies for effective delivery through Employees, Intermediaries and Customer Participation.
• Managing Demand, Managing Capacity, Waiting Line Strategies
• Services Marketing Communication Mix, Communication Strategies
• Factors related to Pricing, Pricing approaches, Pricing Strategies
• Customer Service Function.
1. Valerie Zeithaml & Mary Jo Bitner; Services Marketing – Tata-McGraw–Hill
2. Christopher Lovelock; Services Marketing, 3e — Prentice Hall, International Edition.
1. Ravi Shankar; Services Marketing Text & Readings, Indian Perspective; Excel Books.
2. Leonard L berry and A Parasuraman; Marketing Services: Competing Through Quality; Macmillan India Ltd.
BBA 602: INTERNATIONAL FINANCE
• The international monetary system — History, Bretton woods and period after 1971.
• Foreign Exchange Market and Exchange Rate Determination.
• Currency Risk Management.
• Interest Rate Exposure Management.
• Eurocurrency Markets.
• International Project Appraisal & Project Finance.
• Currency future & options, currency swaps.
• Country Risk Analysis.
• International cash management.
• International Portfolio Management.
• International Accounting Standards – Effect of changes in Foreign Exchange Rate.
1. Sharan, (2010), International Business, 2nd edition, Pearson Education.
2. Tamer, Cavusgil, Gary, Knight, (20 I 0), International Business: Strategy, Management and the New Realities, 1st Edition, Pearson Education.
1. Sinha PK, (2008), International Business Management, Excel Books.
2. K. Aswat Appa, (2008), International Business, McGraw Hill Education.
3. Hodgetts, R., Luthans, F., Doh, Jonathan., (2008), International Management: Culture,
Strategy and Behavior, Pearson Education.
4. Deresky, (20 I 0), International Management: Managing Across Borders and Culture, Pearson Education.
BBA 603: RISK MANAGEMENT
Market Risk Measurement: Risk management Principles; Sources of Market Risk; Derivatives
and Risk Management; Risk Measurement before VaR; Measures of Financial Risk; VaR, Coherent
Risk Measures; Estimating Market Risk; Estimating Liquidity Risk.
Credit Risk Measurement: Concept; Credit Analysis of Corporate Bonds; Agency Ratings; Modeling Credit Risk; Elements of Credit Risk; Default Risk; Measuring Default Probabilities; Loss given Default; Loan Portfolios, Expected Losses & Unexpected Losses; Credit Derivatives; CLN; COO; CDS.
Operational Risk Measurement: Concept; Identification; Drivers; Approaches; Managing operational risk; Insurance; Hedging using derivatives; Application of VaR; Risk Adjusted Performance Measurement; VaR Based; Earnings Based; SVA; Integrated Risk Management; Legal; Reputational; Accounting; Other types – Regulatory, Political; Firm wide performance; Controlling Firm Wide Risk; Model Risk.
Investment Risk Measurement: Investment companies & Evaluation Portfolio Performance; Hedge Fund Management; Hedge fund basics; Analysis of performance of Hedge funds; Risks in Hedge Funds; Individual Hedge Fund Strategies; Style Drifts – Monitoring, detection and control.
1. GARP – FRM Handbook, 4th Edition.
2. Philippe Jorion — Value at Risk, 3rd Edition.
3. Alexander J. McNeil, R 0udiger Frey, Paul Embrechts – Quantitative Risk Management.
1. Kevin Dowd – Measuring Market Risk, 2nd Edition.
2. Frank K Reilly, Keith C Brown – Investment Analysis and Portfolio Management- 5th Edition.
BBA 604: BUSINESS LAW AND INDUSTRIAL RELATIONS
•Indian Contract Act: nature of contract, offer and acceptance, consideration, capacity to contract, free consent, legality of object, agreements not declared — avoid, contingent contract, quasi contract. Special Contracts — Indemnity and Guarantee, Bailment and Pledge, Contract of Agency. Sale of goods act 1930 — Formulation of contract, Conditions and Warrants transfer of Property, Performance of Contract, Right of an unpaid seller.
•Negotiable Instruments Act: Definition Bills & Cheques, Parties to Negotiable, Instruments, Negotiation Presentment, Dishonor, Discharge of a Negotiable Instruments, Rules of Evidence, Estoppel, Hundies, Bank and Customer.
• Concept and Importance of Industrial Relations
• Trade Unions: Structures of Trade Unions, management of trade Unions, Problems of Trade Unionism, in India New Directions in Trade Unions-White Collar Unionism, Rural Unionism.
• Workers Participation in management: Conceptual Aspects, Practice of Workers Participation-Self Management Systems Member of Management Bodies, Work Councils, Joint management Councils.
• Collective Bargaining: Concept and Importance, process of Bargaining, Goals and Strategy in Bargaining; Problems of collective Bargaining.
• Industrial Disputes: Theoretical Framework, Causes of Disputes. Types of Disputes: Settlement of Industrial Disputes, Conciliations, Arbitration, Adjustments.
• Grievances: Causes, Grievance Procedure, Employee Discipline.
1. Industrial Relation & Labor Law; Sunita Latkar; Vision Publications.
2. Collective Bargaining & Labor Relations; Terry L. Leap; ISBN: 9780023691010
3. Labor Relations: Development, Structure, Processes; John Fossum; ISBN: 9780072987133.
I. Contemporary Labor Economics; Campbell McConnell, Stanley Brue, & David Macpherson; ISBN: 9780073375953.
2. Principles of Taxation: Advanced Strategies; Sally M. Jones, & Shelley C. Rhoades• Catanach; ISBN: 9780072443806.
3. The Worm in the Apple: How the Teacher Unions Are Destroying American Education; Peter Brimelow; ISBN: 9780060096625.
BBA 605: MANAGEMENT THESIS
[BASED ON 2 WEEKS INTERNSHIP IN SERVICES INDUSTRY]